Canadian real estate teams use a 24/7 AI answering service that already stays inside trading, disclosure, and text limits. Plans start at $49 CAD a month.
You are halfway through a showing on a Saturday when the listing line rings. The caller wants the open-house time, a callback from the listing agent, and a text confirming the appointment. An AI answering service for Canadian real estate picks up, books the time, and writes the lead into the CRM while you stay with the people already in the house.
The useful question is whether that answer stays inside what an unregistered assistant is allowed to say. In Ontario, trading in real estate belongs to someone registered under the Trust in Real Estate Services Act. A helpful voice that starts quoting commissions, judging a neighbourhood, or inventing a room size has crossed a line the brokerage cannot shrug off.
This guide is about how that line is already drawn. You will see what the assistant handles on its own, what it passes to a registrant, and what a Canadian team pays in Canadian dollars.
This is a practical guide to how the assistant is set up. It is not legal advice.
You will leave with:
A clear picture of what the assistant already refuses to say on a live call
How follow-up texts already carry the brokerage identity and an unsubscribe path
Where the call record goes, and where OREA and BCREA paperwork still lives
What Starter, Pro, and Max cost in Canadian dollars
An AI answering service for real estate teams answers the inbound call, qualifies the caller, books the next appointment, and files the details where the team already works. The caller hears the brokerage greeting. The assistant asks who is calling, which property they mean, whether they are buying, selling, or already a client, and what they want to happen next. A showing request becomes a time. A seller call becomes a name, a number, and a reason to call back. A vendor or a wrong number gets a short close instead of a long script.
Teams such as We Know Ottawa trust TalkLuna as their 24/7 voice AI answering service. The same pattern fits a two-person team that loses calls during showings and a larger desk that loses them at lunch. Coverage runs overnight and on weekends, on the plans below, without an overnight surcharge.
The record that lands after the call is the part the team actually uses. Name, phone, email, property, caller type, and the promised next step should arrive as fields, not as a voicemail that says 'please call them back.' TalkLuna syncs that record into the CRMs real estate teams already run, including Follow Up Boss, Pipedrive, GoHighLevel, and Sierra Interactive. The Follow Up Boss AI receptionist guide walks through that CRM path in more detail. For the broader call-coverage picture, see the answering service in real estate guide, the AI receptionist for real estate guide, and how teams use a 24/7 AI assistant. The product page for this work is the answering service for real estate.
A team still names who receives a live transfer. If the caller is upset, ready to sign, or asking for something only a registrant can answer, the assistant hands the call to that person and sends the summary. Connecting the CRM and naming that person is the setup. Writing the legal limits into a blank prompt is not.
Roundups sometimes skip a general answering product when the topic is Canadian real estate. The worry is fair to name. A voice built to keep any caller engaged will, if you let it, explain a commission, compare two neighbourhoods, or fill a gap in a listing with a confident guess. That is the behaviour a brokerage has to keep off the phone.
RECO administers Ontario's Trust in Real Estate Services Act, the statute that replaced REBBA. Section 1 defines 'trade' widely. It includes a sale, purchase, agreement of purchase and sale, exchange, option, lease, or rental, and any offer or attempt to list real estate for those purposes. It also includes any act, advertisement, conduct, or negotiation, directly or indirectly, in furtherance of that transaction. Section 4 says no person shall trade in real estate unless registered, and an unregistered person shall not hold themselves out as a brokerage, broker, or salesperson, or perform the functions of one.
TalkLuna does not become the registrant. The assistant is built to answer, book, and capture the lead. Commission quotes, opinions about neighbourhood safety, and property facts it was not given are already outside what it will say. Those limits ship with the real estate setup. A team does not spend the evening teaching the assistant where trading starts.
The same section of the Act is Ontario law. British Columbia, Alberta, and the other provinces keep their own regulators and their own registration rules. This guide does not restate those statutes. The operating habit still travels: the assistant answers and books, and a registrant handles the trade. For the wider Canadian buyer context, including PIPEDA and bilingual coverage, see the call answering service in Canada guide. For a broader look at voice on the phones, see how voice AI handles real estate calls.
Read this table as a description of how the assistant behaves on a real estate line. It is not a checklist you have to build before the first call.
Already handled | Handed to the registrant | Never said |
|---|---|---|
Greets with the brokerage name and takes the caller's name and number | A caller who asks what they should offer | A fixed commission, a discount, or a promise about remuneration |
Books a showing or a consultation from the calendar rules you connected | A question about conditions, waivers, or how to structure an offer | Advice to sign, waive, or change a term |
Repeats listing facts it was given, such as the price and the open-house time | A request to negotiate, counter, or 'just tell the other agent' | A room size, tax figure, or school claim that was not in the listing |
Captures buyer, seller, or client intent and writes it to the CRM | A complaint about a deal already underway | An opinion about neighbourhood safety, prestige, or who lives nearby |
Transfers a caller who asks for the agent by name | Any conversation that has become a trade | A claim that the assistant is the listing agent or the brokerage |
The middle column is the handoff. The assistant is built to recognize it and pass the call, with the notes, to the person you named. The right column is the refusal. A caller can push. The assistant does not fill the silence with a guess.
OREA and BCREA standard forms are the brokerage's documents. An agreement of purchase and sale, a listing agreement, and the disclosures that belong on those forms are prepared by the registrant and the brokerage. TalkLuna does not generate those documents.
What the assistant does is collect the conversation and place it in the CRM. The caller said which property, when they can tour, whether they have an agent, and how they want to be reached. That is the lead. The paperwork that follows is still the brokerage's work.
Disclosure language the assistant is allowed to use is already part of the real estate setup. The team is not drafting a legal script so the voice will remember to stay in its lane. If your brokerage uses a specific sentence on every call, such as the brokerage name and the city it serves, that sentence belongs in the greeting you already set on Starter. The trading limits around it are already there.
A call that books a showing often ends with a text. Starter includes a booking or reservation link by SMS, plus instant SMS and email notifications to your team. Pro adds two-way SMS, so a caller can reply on the same thread. Max adds an outbound agent for teams that also place calls.
When that text is a commercial electronic message, Canada's Anti-Spam Legislation applies. Section 6 prohibits sending a commercial electronic message unless the person has consented, and unless the message identifies who sent it, gives a way to contact them, and includes an unsubscribe mechanism. The CRTC's CASL FAQ describes the same three requirements, and it notes that a text can offer unsubscribe by replying STOP. Contact details in the message have to stay valid for at least 60 days, and an unsubscribe request has to be honoured within 10 business days.
Those pieces are already part of TalkLuna's Canadian text setup. A team is not assembling the identification block and the unsubscribe line by hand for every template. A showing confirmation already goes out under the brokerage name, with a way to reach the office and a reply path such as STOP. An illustration of that shape, for a fictional brokerage, looks like this:
Harbour Street Realty: your showing at 14 Elm is set for Saturday at 2 p.m. Questions: 613-555-0142. Reply STOP to opt out.
The brokerage still has a consent story that matches how it collected the number. The assistant does not invent that consent. The message itself already carries the identity and the way to stop.
A brokerage uses the same built-in limits as a single team, then points the handoff at the right person. One desk might send buyer calls to the agent on the listing and seller calls to the broker of record. Another might send everything after 6 p.m. to the on-call registrant and leave routine booking on the assistant. The assistant follows that map. It does not decide who is allowed to trade.
Setup for a brokerage is short. Connect the CRM. Name who receives a live transfer for each kind of call. Turn the assistant on. The compliance limits are already in place, so the launch is a routing decision and a test call, not a weekend of prompt writing.
Two test calls are worth making before you forward the main number. One caller asks what commission the brokerage charges. The assistant should refuse and offer the registrant. Another caller asks whether the street is safe. The assistant should refuse the opinion and stay with the listing facts it was given. If both calls behave that way, the line is ready.
Routing rules, lead fields, and how a desk splits calls across agents are covered in the AI receptionist for real estate brokerages guide and the real estate lead routing guide. Use those when you are designing the map. This page stays on the Canadian limits and the Canadian price.
TalkLuna is a Canadian company, built in Milton, Ontario. TalkLuna joined Elevate and Moneris as a Canadian AI answering service. The plans a Canadian brokerage checks out on are priced in Canadian dollars.
Plan | Monthly price | Included minutes | Texts and calls |
|---|---|---|---|
Starter | $49 CAD | 110 | Booking link by SMS, instant SMS and email notifications, custom greeting and questions, 10 parallel calls |
Pro | $99 CAD | 250 | Everything in Starter, plus two-way SMS and advanced call handling rules |
Max | $299 CAD | 1,300 | Everything in Pro, plus an outbound agent and 20 parallel calls |
Every plan includes a 7-day free trial. There is no contract. Overage rates and the current minute buckets are on the pricing page. A Canadian agent is looking at a Canadian-dollar price from a Canadian company.
The number that matters next to the fee is the call you would have missed. A Saturday showing line that goes to voicemail is a lead the team has to recover later, if the caller is still interested. The plans above are the published prices. They are not a promise about how many deals a desk will close.
On a live call, the assistant greets the caller in the brokerage's name, collects who they are and which property they mean, books a time when the calendar allows it, and repeats listing facts it was given. It passes questions about offers, commissions, conditions, and negotiations to a registrant.
No. The limits on trading advice, invented listing facts, and neighbourhood opinions are already part of the real estate setup. The team connects the CRM and names who receives a live transfer.
No. OREA and BCREA forms stay with the brokerage. The assistant captures the call and writes the lead into the CRM. A registrant still prepares the agreement, the listing paperwork, and the disclosures that belong on those forms.
No. Follow-up texts already include the brokerage identity and an unsubscribe path, such as a STOP reply. The brokerage still needs a lawful basis for the number it is texting. Section 6 of CASL is the requirement those messages are built to meet.
No. The Trust in Real Estate Services Act is Ontario legislation, administered by RECO. Teams in other provinces follow that province's regulator. The assistant's habit of answering and booking, and of leaving the trade to a registrant, is the same setup across Canada.
No. Canadian customers pay in Canadian dollars. Starter is $49 CAD a month, Pro is $99 CAD a month, and Max is $299 CAD a month, each with a 7-day free trial. Current minutes and overage are on the pricing page.
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